The Importance of UKYA Bloggers by Malorie Blackman

“We are very lucky in the UK Young Adult book world to have so many committed and enthusiastic readers of YA books, who are willing to share their passion and opinions of the books they read in their various blogs. Blogging has firmly established itself as a vital tool in spreading the word about the wealth of YA books available to our teens and older readers. How fantastic that the YA bloggers dedication and commitment is now being formally recognised.”

Malorie Blackman


Bloggers and the Book Industry by Giancarlo Gemin

“I read a review by LH Johnson pretty early on after my book was released – it nailed the sentiments I had hoped people would experience.
Her review, on its own, made the struggle to get it published worthwhile. Bloggers make such unselfish use of their spare time, and in doing so they prop up the book industry.”

Giancarlo Gemin is the author of Cowgirl, nominated for the CILIP Carnegie Medal and shortlisted for the Waterstones Childrens Book Prize.

6 Reasons why I think UKYA Bloggers are BLOODY AWESOME by Natasha Desborough

  1. Their passion is extraordinary. And this is the main reason that I adore them as much as I do. They don’t read just for love, they live and breathe Young Adult fiction. They’ve made me seek out novels that I would never have even thought of reading. When I see a blogger’s quote on the cover of a YA novel, I know it’s from the heart. In my eyes a short soundbite from a blogger is worth a thousand times more than any line from a newspaper review or ‘matey’ celebrity quote.
  2. Their blogs aren’t edited or commissioned. There are no politics in their reviews. They speak the truth, regardless of whether they’ll piss off an editor or an author (authors should learn to accept criticism the very moment they decide to send out a manuscript). Bloggers are not literary snobs and don’t just focus on the big name authors from the biggest publishing houses. For them it’s not about money. It’s fair game for all. There’s no hidden agenda and for this they should be applauded and cherished.
  3. When they get behind a book they ‘REALLY’ get behind a book. They’ll shout about it from the roof tops, bang against the railings and streak naked through the streets *VOM*. UKYA bloggers are those ‘all or nothing’ kind of people. If they think a book is rubbish then ‘meh’. But if they love it then ‘WHEEEEEEEEEEEEE’!
  4. They bloody know what they’re talking about. They know far more about YA fiction than me (and probably most other authors). If I want to read a YA book – I look to them for suggestions. Long Lankin by Lindsey Barraclough was the last recommendation I sought out. I therefore blame the bloggers for the series of nightmares that the book has given me. The end is sooooo scary!
  5. They probably don’t realise exactly how much they can help authors personally. They unwittingly spurred me on when I genuinely didn’t believe that I’d ever be taken seriously as an author. In recent months I’ve been tempted to jack it all in having lost pretty much all confidence in my writing ability (no violins please). But the boundless enthusiasm from YA bloggers has made me think twice. I’ve used them to lean on without them even knowing. Although they’ll obviously know now. Bugger.
  6. They’re all a bit mad. Just scroll down their Twitter timelines and see how fabulously bonkers they are.

So I was thrilled to hear about the UKYA Blogger Awards. A chance for authors, publishers, publicists and marketing execs to thank and acknowledge the awesome YA bloggers who give so much of their hearts, knowledge and time to the industry for FREE. They are the backbone of the genre. AND I SALUTE YOU. xxx

Natasha Desborough (Author of Weirdos vs Quimboids and Weirdos vs Bumskulls)

Bloggers are true champions by Hannah Love

Originally posted Sunday, December 28th, 2014 (source)

“Bloggers are true book champions. It’s always a pleasure to send out an email about a new book and receive enthusiastic and helpful replies – it’s lovely to have people so excited to talk loudly about books that you and your team have been quietly pouring your heart and soul into for months.
Bloggers can make such a difference to the online book conversation, and are a great and powerful force to have behind your author. Thank you!”

Hannah Love – Faber and Faber